Industrial Procurement Services - Logo Digitization
Helping an established brand get consistent and able to scale!
Industrial Procurement Services already has an established brand with a logo that they love. However, they don’t have the flexibility of different visuals and there are inconsistencies when different employees within the company make things for the brand; the colors, fonts, legibility, etc. are not consistent across the company.
Because their business is growing quickly, they wanted to make it as easy as possible for their team to remain consistent and on-brand no matter who is working on items for the brand. I loved this goal and that they recognized the importance of consistency in their branding!
For this project, I took the existing logo that was originally designed in Photoshop and vectorized (aka redrew) the logo so it can scale to any size and remain crystal clear. I then created two alternate logos and a logo mark to give their brand more flexibility in how they portray their brand in different applications.
Their existing color palette was also expanded and a typography palette created for a more commercial feel with a clear hierarchy to make legibility easier for future projects. This project was all about building on an existing brand to make it scalable, easy to maintain consistency between team members, and cleaning up details within the existing branding to make it even more professional.
Does this sound like something your business needs? Inquire here or check out more business tips or past branding projects to continue to explore how Someday Design Studio can serve your business.