BRAND STRATEGY


Not all brand designers give you the tools that make it easier to sell, market and reach goals in your business - it’s called brand strategy! Create a cohesive brand experience while making your efforts and dollars work harder to make your business goals grow into reality.

We all know it’s what’s on the inside that counts - and it’s the same in business. While logos are nice looking pictures, when they’re crafted based on strategic direction they actually help a business to blossom! Brand strategy gives you direction and insights tailored specifically to your ideal clients and to help create a distinct brand experience that people can only get when working with you.

Through the brand strategy process, you’ll clearly define the important aspects of your brand and gain insights into how to make that experience a reality for clients. The final result is a 40+ page document full of suggestions, explanations and more, all designed to help you reach your specific (and very attainable) goals for the business.

BRAND STRATEGY AREAS

  • AUDIENCE

    who you want to attract to your business, what they need, and how they make decisions. Competitors - what are they doing, and how are you different?

  • HEART STORY

    What is the moment that your business is inspired from, and how do we carry that through the brand experience?

  • CORE VALUE & MISSIONS

    what is your business built on and what guides your decisions as a business owner?

  • BRAND EXPERIENCE

    how do you want people to feel when working with your brand, and how can you help them feel that way?

  • BRAND ARCHETYPES AND MESSAGING

    How does your business most authentically show up and connect with others, and what messages do your audiences need from you?

  • BRAND VISUALS

    using psychology to select colors and typography that is in line with the brand experience you offer.

READY TO STRATEGIZE?

Brand Design Services

Want all the expertise of brand strategy and to look professional? Check out our custom branding services where we combine the brand strategy with logo package design services.

  • After 18 years I wanted to update my brand and logo. I had worked with another individual before and was highly disappointed. So I went into this skeptical if Emma could really do this. I WAS AMAZED. She listened, did her homework, was so professional and developed an amazing design that my whole team loved. My customers are so impressed and I am very happy with the results. She was always on time and answered every and all questions I had. Will definitely use her to help upgrade other aspects of my business in the future! Thank you.

    Vikki Bohlman - Dinners Done Right

  • Industrial Procurement Services We had a fantastic experience working with Emma throughout the process of redesigning our corporate logo and style guide. She was very professional, prompt and a pleasure to work with from start to finish. I would recommend Emma 100% for all of your design needs.

    Jessica Kersten

  • Working with Emma was amazing! The process was so quick and painless, she truly listens to what you need and executes your vision in a beautiful way! I'll use Emma for all my future design needs and I'll always be recommending her to other small business owners who are in need of branding! You can't go wrong with Mangum Design Co!

    Emma Thamert | 311 Studios

  • As someone who is incredibly indecisive, I've put off branding for my business cause I couldn't commit or decide what route I wanted to go with my brand. Emma made the process easy. She knows what she's doing and I was totally impressed by the psychology that goes into the design process. It's not just about what looks pretty, but what looking at the design will make people feel. The end result of my project working with Magnum Design Co. truly feels like my brand has been born and encompasses everything my business is. So happy I invested in branding and Emma did amazing at bringing my brand vision dreams to life!

    Taylor Miley | Taylor Miley Makeup

  • Emma is the BEST!!!!!! I seriously can't say enough good things about working with Emma! She has the branding process down to a science. Not only do I love all the branding products she created for me but she also left me with a better understanding on how to reach my ideal clients and how important my branding is. The best thing about working with Emma was that she isn't just a one and done designer. she give you options and really speaks to the brand you are creating. When I was presented with a logo that was STUNNING but didn't feel true to me she took my feed back and made the PERFECT logo! She also doesn't stop with the logo! I received so much that helps make my brand more cohesive! I am so happy with everything she has done for us! 10/10 recommend Emma!

    Alyssa & John Biddle | Biddle Photo and Film

  • I don’t even know where to begin or end - Emma was absolutely amazing! From our first chat before the official booking, through the questionnaire process, into the heart of the design process, and all the way through the end as we finalized minor tweaks and got everything to me - she was SO easy to work with. She heard my voice, and I never once made an easy decision (thankfully, her process for decisions is very guided and helps get you in the right mindset!). Everything she put in front of me was quality, and something I’d be proud to represent my brand! My final branding materials are the first time my brand has felt full fledged - it has everything I need to make the mark I want to as I showcase my work as a photographer. Anyone wanting to rebrand and really find something you can love for a long time, needs this designer in their life. She made the process feel easy, fun, and most importantly, as a small business owner, I felt valued!

    Sarah Cannon | Fox & Fig Photography

  • WOW!!! Emma did branding work for my business and I am BEYOND happy with the results! I absolutely couldn't have done this myself, and feel so covered in moving forward with my marketing on SO many levels. But it's not just the results that I am SO happy with - Emma was AMAZING to work with!! Every step of the way was so clear, it felt so smooth even with all the interactive work it took to create my vision - it was SO easy to work with her! I felt and STILL feel supported by her and never have I felt up the creek without a paddle - she's amazing with details and she was amazing at catching my vision, opening it up even more, and creating an outcome that I am crazy about - it's so elevated and professional, and I would pay this money again and again to work with her and receive her incredible services!!!! You will be thanking yourself for saying yes to working with this incredible business!!!!

    Camille Jense | CampJay Coaching

  • Ashley Williams Ashley Williams Photography

    I have worked with Emma on several occasions. She has done all of my branding for my photography business and lots of smaller projects on the side. She is quick to respond. VERY professional and her work is just amazing. She knew me better than I knew myself. I have tried creating logos and a brand myself but she did way better than I could have ever done. Whenever I ask her to change something in a design or give her feedback, she fixes it right away and does not take it personal at all. She really hits it out of the park. Every time. If you need someone to help brand your business, she is your girl!