The Kid Shoe
Check out the brand that is cultivating independence through shoes!
The purpose behind The Kid Shoe is to empower kids to be independent in tying their own shoes with laces that are faster and easier for little fingers to use. Lindsey designed her shoes with moms in mind; these shoes are stylish with fun details kids will love along with the simple laces. These shoes are the perfect mix between style and fun that both moms and kids will love!
My favorite details are the little aglets (you know, the plastic covered ends of shoelaces) in the logo that hint towards shoes without including a shoe graphic. The rich and earthy color palette was inspired by nature to in turn inspire creativity, curiosity, and nostalgia in kids!
Do you remember when you’d play and explore outside in a world full of possibilities as a kid? That’s the feeling Lindsey wants to invoke in kids who wear her shoes. The patterns are full of energy, and the fun details are perfect for young minds. And best of all, the unique laces allow for independence at a young age that moms love to encourage!
We can’t wait to see The Kid Shoe all over the place on little feet! To see other branding projects and more branding tips, visit the brand design blog. If you’re interested in learning more about the Mangum Design Co. branding process to see if it’s a good fit for you, let’s schedule a free consultation!
