What Your Brand Colors Say About You
Did you know that there is psychology behind the colors of the rainbow?
Colors are extremely powerful in influencing how we think and feel; it’s fascinating to learn about each color and how they can transform an experience! While there are lots of color variations to consider, this list will help you get started on understanding what colors could be a good fit for your brand experience:
Red is attention-grabbing and symbolizes strong emotions (love, passion, anger, courage, danger). It’s also linked with appetite and sexuality.
Orange is optimistic and uplifting and encourages feelings of rejuvenation, warmth, security, abundance, belonging, joy, and exuberance.
Yellow reflects sunshine, warmth, positivity, optimism, warning, and deceit.
Green entices generosity and prosperity with organic and natural feelings, mixed in with hope, reassurance, and growth.
Blue is serene, calm, peaceful, trustworthy, secure, and reliable.
Purple symbolizes power, nobility, and luxury, as well as wisdom, spirituality, and confidence.
Black depicts mystery, power, elegance, sophystication, authority, and determination.
White encapsulates feelings of cleanliness, purity, safety, innocence, neutrality, openness, and simplicity.
By combining colors, you can create different associations and feelings to take your branding from fine to powerful. Take a look at your current brand colors and see what you think the psychology of those colors is telling you. Do those feelings correlate with the underlying goals of your business? For more branding and business tips, check out the blog!
