Katie Davis Beauty - Brand In a Day
Check out this bold, confident branding for a body positive Instagram influencer!
Meet Katie, the face behind Katie Davis Beauty! She’s a plus size influencer who’s passionate about helping others feel confident in their own skin. It was fun creating a brand for Katie that encompasses her colorful personality and body-positive mission. Read on to learn a little bit more about our collaboration:
Tell me about your business!
I work via Instagram and my blog to share a message encouraging women to love themselves at all shapes and sizes! Life is too short to wait to be happy when you reach a number on the scale. I collaborate with brands who encourage women to live authentically and who help bring more beauty to everyday living!
Why did you want to invest in brand strategy and design for your brand?
I wanted more direction when it came to my content that would speak to the women who are ready to live life more confidently. I know that strategy was a big component to making that possible! I was ready to have a beautiful bit of branding to help enforce that message and to look consistent across the platforms that reinforces the message I’m trying to spread as well.
What did you love most about the brand strategy process?
The strategy, hands down. It was fascinating to dive deeper into the minds of my target audience and be inspired on how I can better serve them through my work. A close second was definitely when Emma shared the options for branding that tied in strategically!
Did you have any ah-ha moments in the brand strategy process?
I was stuck in my usual headspace about what kinds of content to create, but the strategy session showed me there are many different ways to bring value and convey a good message.
What do you think about your new branding?
I’m in LOVE! The bold colors, the fun font in the logo, it all feels very personal and like it was meant to be. She completely nailed it all and I’m extremely satisfied.
If you had to give 1-2 tips to someone considering investing in Brand In a Day, what advice would you give them?
Just do it. The money and time you spend will all be nothing when compared to the connection it’ll bring between you and your target audience. It’s empowering to feel like you have a solution to the problems your audience faces, and a Brand in a Day session will bring you that confidence in your business!